The Copywriters Handbook: A Step-By-Step Guide To Writing Copy That Sells Robert W. Bly

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The Copywriters Handbook: A Step-By-Step Guide To Writing Copy That Sells  by  Robert W. Bly

The Copywriters Handbook: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly
| Kindle Edition | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | | ISBN: | 9.60 Mb

The Copywriters Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resourceMoreThe Copywriters Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters.

Bly calls his book a step-by-step guide to writing copy that sells. And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters).

This is a terrific book. If you dont take my word for it, take David Ogilvys: I dont know a single copywriter whose work would not be improved by reading this book, he says. And that includes me. --Jane Steinberg



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